MYOBelieve

MYOBelieve

challenge

MYOBelieve re-introduces the MYOB Business Management Platform to a world bored to tears with typical B2B advertising. Forget dry testimonials by florists, bakers, and baristas. This integrated campaign also included a suite of product films, social content, OOH, video call backgrounds, and even cosmic universe inspired business socks. This demanded rapid production of complex HTML5 display banners, social animations, and full-page takeovers, all requiring 100% brand alignment and pixel-perfect execution under tight launch deadlines.

responsibilities

Collaborating with internal designers, copywriters, and creative directors, responsibilities included delivering hundreds of assets across print, paid social, eDMs, landing pages, digital display and video.

outcome

The introduction of HTML5 banners resulted in a 22% increase in Click-Through Rates compared to previous static campaign benchmarks. Dynamic social stories and high-impact page takeovers drove a 15% lift in ad recall among the target small-to-medium business (SMB) audience.