MYOBelieve

MYOBelieve

challenge

MYOB launched the MYOBelieve campaign to reposition itself as a cutting-edge tool for unleashing infinite business potential. The creative required a massive rollout across high-impact digital placements. This demanded rapid production of complex HTML5 display banners, social animations, and full-page takeovers, all requiring 100% brand alignment and pixel-perfect execution under tight launch deadlines.

responsibilities

Collaborating with internal designers, copywriters, and creative directors, responsibilities included retouching talent and delivering over 80+ assets across paid social, eDMs, landing pages, digital display and video.

outcome

The introduction of HTML5 banners resulted in a 22% increase in Click-Through Rates compared to previous static campaign benchmarks. Dynamic social stories and high-impact page takeovers drove a 15% lift in ad recall among the target small-to-medium business (SMB) audience.