Hot Winter Savings

challenge

Winter in New Zealand falls between June and August, a period that marks a seasonal shift in consumer shopping behaviour. Customers are more inclined to purchase winter apparel, sports equipment for winter activities, heating appliances, skincare products, and more. Gem Visa 6 months Interest Free option enables customers to shop the sales and manage their budget better. Objective was to obtain 6,165 new customer accounts from May to July.

responsibilities

Digital Design. Motion Design. Art Direction.

outcome

The campaign helped the Latitude Pay division (credit cards) reach its ambitious end-of-year goals, contributing to 200,000+ new accounts and a 300% lift in engagement with our paid media ads.