Your kind of Shopping

Your kind of Shopping

challenge

The payments space was noisy, and shoppers were counting every dollar. Our challenge was to make Latitude Gem Visa the preferred partner during a cost-of-living crunch at peak season. With a lean budget, the idea had to work everywhere: from awareness right up to consideration.

responsibilities

Collaborating with internal designers, copywriters, and creative directors, responsibilities included retouching talent and delivering over 80+ assets across paid social, eDMs, landing pages, digital display and video.

outcome

The campaign helped the Latitude Pay division (credit cards) reach its ambitious end-of-year goals, contributing to 200,000+ new accounts and a 300% lift in engagement with our paid media ads.