MYOB Animations
challenge
In a saturated market often relying on static visuals, MYOBs Acquisition team proposed crafting engaging dynamic animations for their channel by creating captivating, easily digestible content that connected with their audience. Effectively lowering their Cost Per Acquisition by increasing the Click-Through Rate.
responsibilities
I led the end-to-end deliver, from storyboarding to animation, collaborating closely with our creative director and key stakeholders.
outcome
Upon testing high quality motion graphics against static counterparts, results indicated average CTRs increased by 100-150% with Cost per click 50% lower. Smashing tax time webinar attracted approximately 400-600 live viewers.