Low Rate. High Rewards.

Latitude Low Rate Page Uplift 

Challenge

Increase Low Rate Credit Card Landing Page to Application Page conversion by 1-2 percentage points (1000-2000 customers) with the hypothesis more customers enter the application journey. Focus on hero and above the fold area so customers can distinguish always-on value from promotional offers.

Responsibilties

Collaborating with external designers and copywriters, responsibilities included UI design, digital design, art direction, stakeholder management, design system maintenance, QA and testing via Bugherd.

OUTCOME

Upon testing a new design variant, it drove a +53% increase in product landing page to application page click-through. Based on this strong result, the design was rolled out and deployed.