BS Responsibly

BS Responsibly

Challenge

Help punters dodge BS by focusing on reputable information, steering them towards using the Sportsbet app for more reliable, direct information during Spring Carnival. Deliver hundreds of multi-channel assets to drive app acquisition and sign ups.

Responsibilties

Art directing all on set photography during shoot of TV advertisements. Managing and supporting a team of designers on all asset delivery across social media, motion design, digital display, email, web, and print design.

OUTCOME

Campaign contributed to 80,000+ people signing up during 2018 Spring Carnival. At it’s peak on Melbourne Cup Day, Sportsbet was generating 60,000+ bets per minute.